Finishing strong in the first quarter of 2022, McDonald's Philippines is poised for a full recovery this year. Here's the secret to its success.

The year 2020 was bad for many industries, no thanks to the COVID-19 pandemic. Amid many lockdowns, store closures, and mandated quarantines, businesses who could not handle the pressure just folded—closing their doors for good. But for the fighters—the resilient ones—they powered on. But now that the storms have stilled, and the Philippine economy shows signs of recovery, businesses are back and stronger than ever.

Take quick-service restaurant giant Golden Arches Development Corporation—McDonald’s Philippines—for example. Majority-owned and operated by McDonald’s Master Franchise Holder, Chairman and Founder Dr. George T. Yang and President and CEO Kenneth Yang, this fast-food chain is poised for sustained growth and recovery in 2022.

Amid the many other competitors and players in the food industry, just how did McDonald's Philippines rise up against all odds? This is their story.

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