New Look? Robinsons Retail Eyes Rebranding for Ministop Philippines
Following a full acquisition of the Japanese convenience store Ministop, Robinsons Retail Holding plans on changing things up.
Known for its famous fried chicken and on-the-go menu, Ministop is a well-loved and popular convenience store in the Philippines. This Japanese franchise is currently being handled by exclusive franchisee Robinsons Convenience Store Inc. And just today, Robinsons Retail Holdings Inc (RRHI), through its unit Robinsons Supermarket Corp. acquired the remaining 40% shares of its Japanese partner.
With that came plans of rebranding the convenience store.
“I would like to thank Ministop Japan for our partnership over the years. Under the Ministop banner, we were able to bring to the public well-loved products and essential services,” says RRHI president and CEO Robina Gokongwei-Pe.
Full Acquisition and Buyout
Although RRHI announced the partnership acquisition last January, the Philippine Competition Commission said that the company did not need to submit the transaction for review, as it already owned 60% or a majority of the shares in this joint venture—prior to the buyout.
Ministop Philippines general manager Suresh Ramalinggam also added that despite plans on rebranding, consumers can still access existing services like the bills payment facilities and enjoy their ready-to-eat menu during the transition period.
“RRHI will continue to operate the stores using the Ministop brand within the transition period agreed upon with Ministop Japan until they are repurposed and appropriately rebranded in consideration of strong ready-to-eat offerings such as Uncle John’s Fried Chicken and Kariman,” the brand reveals in a disclosure to the stock exchange.
Aside from handling the convenience store chain, the Gokongwei-owned conglomerate operates supermarkets, department stores, convenience stores, drug stores, and the like.