From New York to the Philippines: Vogue Goes Local in 2022
The iconic American fashion and lifestyle magazine Vogue will be making its debut in the Philippines this 2022.
With a potential of $149M in revenue, specifically in the luxury apparel segment in the Philippines, the need to be updated with the latest news and trends is very much important. In fact, statistics show that this percentage is set to increase, with an 8.63% growth year on year. Thus, luxury fashion will forever be a relevant industry here in the Philippines.
And when you think of luxury fashion magazines, the first title that comes to mind is none other than Vogue. An icon that spans over 100 years, this magazine first started out in New York City. It has now made its rounds around the globe—with 28 international editions to date.
Today, Condé Nast proudly announces the arrival of its 29th international edition. “We’re thrilled to launch our 29th edition of Vogue in the Philippines, a country with a growing luxury fashion market and a vibrant creative scene. The title will launch as a digital-first media brand with a monthly print edition and will serve as an exciting addition to our global Vogue network,” says Markus Grindel, Managing Director of Global Brand Licensing at Condé Nast.
Through this prestigious partnership with MEGA Global Licensing, Inc. (MGLI)—the sister company of One Mega Group (OMG)—Vogue Philippines will be making its debut by the third quarter of 2022.
Prestigious Publishing Expertise
With 30 years of publishing expertise, OMG is the company behind the Philippines’ best fashion magazine, MEGA. As the standard for Filipino media excellence, OMG is also home to some of the country’s most loved brands: Lifestyle Asia, BluPrint, Modern Parenting, and our very own OneMega.com. Together with its sister company MGLI, they fall under the AGC Power Holdings Corp (AGC PHC) conglomerate—a powerhouse that’s been expanding its portfolio with new homegrown brands and international titles.
With the launch of Nylon Manila last November 2020, Vogue Philippines marks MGLI’s second international licensing. This is truly a prestigious honor, as this will allow us to showcase the country’s rich cultural diversity in the field of fashion, beauty, runway, and lifestyle.
“The Filipino talent has been ready to be received by the world for decades now and with certainty, I can say that the market, too, is finally ready,” says the Chairman and CEO of AGC PH, Archie Carrasco. “The two are meeting at the perfect juncture at the perfect time and the long wait is over. We are excited to announce the arrival of Vogue Philippines.”
Showcasing Filipino Excellence
Armed with the mission of marrying the past and future, street and couture, Vogue Philippines will strengthen the undeniable talent of Filipinos to the rest of the world. It will be a print magazine and digital brand that is forward, artfully done, and inspirational. Vogue Philippines aims to juxtapose global fashion, culture, and runway with a regional flair to bring it closer to the local audience.
The Dream Team
While little is known about the team behind Vogue Philippines, MGLI takes great pride in choosing the names for this prestigious roster. What we do know, however, is that our country does not have a shortage of talented individuals. As we excitedly wait for the announcement of who the driven and creative cast spearheading this iconic title will be, we are likewise ecstatic about the numerous opportunities this partnership with Condé Nast has to offer.
To keep up to date on the latest developments with the launch of Vogue Philippines, head over to their official website, follow them on Instagram at Vogue Philippines, and subscribe to the newsletter.