Voted as one of the top 3 best places to work in, Hilton Manila’s new General Manager John Lucas shares his plans on how to continue the hotel’s winning streak.

After the standstill from the pandemic, the hospitality industry has been slowly but surely recovering. However, the competition to stand out is just as fierce, given that many players—both local and international—have entered the playing field.

In order to excel amid the competition, a Unique Selling Proposition (USP) is essential. Defined as the "one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market," it acts as the brand's trump card in order to strengthen its presence in the industry.

Alternatively, it is what motivates a customer to avail of a product or service (with some even making a repeat purchase), even though it might be costlier than other products. And for Hilton Hotel, its new General Manager (GM) John Lucas shares how the hotel's USP has helped them not only remain relevant but even win the prestigious Overall Championship Awards (Professional Division) in the Philippine Culinary Cup and multiple awards from Haute Grandeur Awards just this year alone!

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