With podcasts on the rise, we ask Podcast Network Asia CEO Ron Baetiong about how aspiring artists can get started and how it can help businesses grow.

With over 4 million podcast titles on Spotify alone and the Philippines being one of the top countries in the world in terms of podcast engagement, there's no denying how popular podcasts are. An episodic series of digital audio and vidoes, a podcast takes on the form of a talkshow or conversation, where one or more recurring hosts engage in a topic or discussion with guests. What's more, these podcasts can either be scripted or improvised in nature.

In fact, Spotify’s Head of Studios for Southeast Asia Carl Zuzarte said that there was a 60% increase in time spent listening to podcasts among Filipinos in the past year, with the Gen Z audience taking up 86% of the listenership. Plus, more and more people are getting into the bandwagon themselves by creating their own podcasts aside from just listening to them.

For aspiring podcast artists or even businesses who want to explore this medium, we enlist the help of Podcast Network Asia CEO Ron Baetiong to give us insights and tips.

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